PayPal’s position as a visionary companyĬonnection is a motivating principle behind the redesign – connection to money, to people and between people.The wordmark and the monogram together lock up for PayPal’s new signature. Four key elements deliver a new level of dynamism and impact designed to help PayPal better engage with consumers around the world and across devices: a stronger wordmark of the word PayPal set in modified Futura type, a new monogram of PayPal’s double Ps, more vibrant colors, and a dynamic angle graphic. The new identity is both modernized and more visually compact, connecting with consumers in a friendly and elegant way. The new logo reflects the notion of a pioneer, and will prepare PayPal to lead the industry as the intuitive way to transact on all devices in a non-techy fashion.” “PayPal is innovative and dynamic, and people interact with it as they do with a consumer-focused brand. “PayPal is an iconic brand with equity well beyond its logo treatment,” said Yves Behar, fuseproject’s founder and CEO. And because of its simplicity and flexibility it can be used anywhere, from smartphones to 72” TVs. This redesign creates a cohesive look and feel across the brand, affirming the trust consumers already have in PayPal. New devices, from smart watches to connected eyeglasses, will one day let users transfer money from their wrists with one click or with literally the blink of an eye. The new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company’s position as innovator. The look and feel are designed for a world moving from desktop and mobile today, to a future where almost any device can deliver payment. The brand identity, developed by award-winning design firm fuseproject, brings excitement with simplified forms and fresher colors, while building on the recognition of the current logo and signature double “P” shorthand for PayPal. ![]() After all, money doesn't make the world go round, people do.” We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. “We have aligned this with our first global brand campaign. “Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president.
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